How hotels can fill empty rooms with last-minute offers
Every night a room sits empty is revenue you can't get back. Last-minute offers turn that perishable inventory into bookings — if you target them well.
The perishable-inventory problem
Hotel rooms are like airline seats: once the night passes, the revenue is gone forever. Yet many properties would rather hold an empty room than discount it, fearing they'll cheapen the brand or train guests to wait.
The fix isn't blanket discounting — it's targeted, time-limited last-minute offers that only reach high-intent travellers close to the date.
Why targeting beats public coupons
Public coupon codes leak and erode your rate everywhere. A targeted last-minute offer is shown only to travellers who match your city, dates and discount threshold — so you fill tonight's rooms without undercutting tomorrow's.
That's the model Oliday is built around: you set the discount, the rooms to release and the validity window, and the offer is pushed to nearby travellers ready to book now.
Getting started
Start small — release a handful of rooms on your slowest midweek nights and measure the recovered revenue against an empty room (which is always zero).
There are no upfront fees on Oliday; commission applies only on completed bookings. List your hotel to start filling empty rooms, or read how it works first.